Something Sweet

About

On today’s episode, I sit down with Brittney Cook, co-founder and CEO of Something Sweet, a frozen dessert brand built around pre-portioned, ready-to-bake brown butter cookie dough.

In this conversation, we talk about what it looked like to turn a family recipe into a real CPG business with no prior food background, the challenge of scaling something as technical as brown butter without losing what made the product special, and why Something Sweet chose to build around frozen dough rather than refrigerated or pre-baked cookies.

We also get into the realities of shipping a frozen product DTC, breaking into retail from scratch, why velocity matters more than just piling up doors, and how the team has tried to stay disciplined around growth, distribution, and SKU expansion as the business has scaled.

I learned a lot during my conversation with Brittney, and I hope you enjoy it as much as I did.

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