Running Wylder

About

On today's episode, I sit down with Katie Douglas, founder of Running Wylder, a running store in San Francisco, or as she puts it, a store that happens to sell running stuff.

In this conversation, we talk about how, after nearly twenty years in fashion, one bad trip to buy shorts pushed Katie to open the kind of running store she wished existed. We get into how a layoff sped up her plans, what it took to get the doors open, and why the store has become as much about community as it is about gear.

We also get into why Running Wylder doesn't offer gait analysis, how a croissant named Krusty ended up on the store's shirts, the role her Substack plays for the business, and where she sees things heading from here.

I learned a lot during my conversation with Katie, and I hope you enjoy it as much as I did.

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