Orita

About

On today's episode, I sit down with Mike Gutierrez, co-founder of Orita, a premium Mexican soda brand sweetened with agave that's now expanding into the US.

In this conversation, we talk about how the business came to be, why they launched in restaurants before going into stores, and why they killed their cola flavor even though some customers loved it.

We also get into what they've learned going through SKU, which for those who don't know is a leading accelerator for consumer brands.

And lastly, we discuss both the unique nature of fundraising in Mexico and where Mike sees Orita going from here.

I learned a lot during our conversation, and I hope you enjoy it as much as I did.

This episode is brought to you in part by Rho, a paid partner of the show. Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books, all in one connected platform, backed by real human support that founders love. Right now, qualified Unit Economics listeners can get $100 when they open and fund an account at uepod.com/rho. Terms apply.