NOON

About

On today's episode, I sit down with Jane Wong, co-founder of NOON.

NOON is making functional mushroom gummies for focus, stress, sleep, and energy, but the product is really built around a harder question: how do you take ingredients that can feel medicinal, earthy, or unfamiliar and make them easy enough for someone to use every day?

This creates a lot of hard operating questions. Gummies are familiar and easy to try, but they're also a difficult vehicle for serious functional ingredients. NOON had to find a manufacturer that could handle a dual-layer gummy, preserve the strength of the formulation, make the product taste good, and still create something that could sit on shelf without being mistaken for candy.

In this conversation, we get into all the formulation work behind making the product taste good, the trade-off between gummies, tinctures, pills, and powders when thinking about form factor, how packaging can help explain an unfamiliar product, and what changes when a young supplement brand needs to start preparing for a launch at Target.

I learned a lot during my conversation with Jane, and I hope you enjoy it as much as I did.

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