Miracle Mama

About

On today’s episode, I sit down with ⁠Whitney Rowell⁠, founder of ⁠Miracle Mama⁠, a functional food company best known for its lactation cookies, which are designed to help support milk supply for breastfeeding moms.

Whitney started the business after discovering that, unbeknownst to her, a cookie recipe she'd posted to her personal blog a year and a half earlier had attracted hundreds of thousands of hits, driven largely by engagement on Pinterest.

In this conversation, we get into how she turned that recipe into a business, the challenges of manufacturing and distributing fresh-baked cookies, and how developing a shelf-stable version opened the door to Amazon and traditional retail.

We also discuss Miracle Mama’s approach to customer acquisition and retention, the role of gifting in driving repeat purchases, and Whitney’s plans to expand into new products that support women through different stages of their lives.

I learned a lot during my conversation with Whitney, and I hope you enjoy it as much as I did.

For a limited time, Miracle Mama is offering listeners of the show 20% off their orders at ⁠miraclemama.com⁠ with code UEPOD.

This episode is brought to you in part by Rho, a paid partner of the show. Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books, all in one connected platform, backed by real human support that founders love. Right now, qualified Unit Economics listeners can get $100 when they open and fund an account at uepod.com/rho. Terms apply.