Honey Dept.

About

On today’s episode, I sit down with Noah Phillips, founder of Honey Department, a recently launched brand selling creamed honey in a tube.

Honey Department started with a pretty simple observation: everyone uses honey, but almost no one thinks about the product or the brand, and it’s still mostly sold the same way it always has been.

But what looked like a pretty straightforward idea quickly turned into a much more complex product and supply chain for Noah to develop.

We walk through the decision to use creamed honey so the product would actually work in a tube, how he built a supply chain that runs from a co-op in Mexico to an apiary in Texas to a separate co-manufacturer, and what it took to go from zero to a finished product in a category with very little standardization.

Lastly, we also spend a good amount of time on branding and positioning, as it's a huge part of this story.

I learned a lot during my conversation with Noah, and I hope you enjoy it as much as I did.

This episode is brought to you in part by Rho, a paid partner of the show. Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books, all in one connected platform, backed by real human support that founders love. Right now, qualified Unit Economics listeners can get $100 when they open and fund an account at uepod.com/rho. Terms apply.