New Mom School

About

Alexandra Spitz is the founder of New Mom School, an in-person postpartum education business that has grown from one Orange County studio to 26 locations across 18 states.

In this conversation, we talk about why Alex chose franchising over opening company-owned locations, how she selects markets and franchisees, why newborn classes are capped at 14 moms, how pricing and customer acquisition work, and what it takes to train instructors and create a consistent experience across a rapidly growing network.

We also get into what Alex learned from scaling the franchise quickly, and how her thinking about who makes a good franchisee has changed along the way.

I learned a lot during our conversation, and I hope you enjoy it as much as I did.

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