9 Mini Interviews

About

This episode of Unit Economics is a little different.

At a CPGD dinner party hosted at Maxwell Social, I tested out a new pop-up podcast format with the help of Theorist Studios. Instead of a traditional long-form interview, founders sat down for quick, two-to-four-minute conversations answering a couple questions each.

The result is a fast-moving collection of mini interviews with emerging founders across hospitality, food, beverage, alcohol, skincare, and better-for-you products.

Guests include David Litwack of Maxwell Social, Sofia Paloma Juarez of Casa J Tequila, Erin Barrett of Goldilocks, Anna Zesbaugh of Corpse Reviver, Joe Rotondo of Smearcase, Ilay Karateke of Bezi, Aaron Sager of Caltein, Liv Truesdell of Frost Buttercream, and Megan Black of Sonni.

Together, they share what people misunderstand about their industries, what the CPG world gets wrong, and the small decisions that shaped their brands.

It’s not a typical Unit Economics episode, but it was a fun experiment in capturing founder insights in real time, and as always I still managed to learn a lot.

This episode is brought to you in part by Rho, a paid partner of the show. Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books, all in one connected platform, backed by real human support that founders love. Right now, qualified Unit Economics listeners can get $100 when they open and fund an account at uepod.com/rho. Terms apply.